FPG's Award Winning Rebrand

After undergoing a global rebrand initiative, Frontline Performance Group (FPG) receives honors from two internationally acclaimed advertising awards programs. The global change management firm’s newly designed website was voted People’s Champ in the Corporate division at the 2016 Pixel Awards. FPG also received a Silver Addy in the Collateral Material division for its brand book.

“FPG just underwent an extensive rebranding, which forced us to be very introspective and allowed us to identify our ‘Why Statement’ (why we do what we do). FPG believes in the potential of people—this is the ‘Why’ that drives our culture, and is underpinned in everything we do,” said Geoff Toffetti, FPG President & CMO. “We are thrilled that the new website and marketing materials faithfully embody our cultural ‘Why,’ and that the extensive design work from our rebrand partner, Push, along with our team, is being recognized so prestigiously.”

About Pixel Awards

Pixel Awards is a leading international awards program honoring exceptional design and technology since 2006. Its goal has always been to reward and elevate exceptional design & technology that help inspire and advance the industry. Its audience of makers and inventors – whether they are brands, designers, technologists, or business owners – makes some of the best work in the industry. Recognition by The Pixel Awards puts you in the esteemed group of brands like Google, Microsoft, Marriott, and Sony. This year’s judges include representatives from Google, Tiffany & Co., Spotify, Pinterest, Nike, IBM, Adobe, Twitter, Netflix, Dropbox, and more.

About American Advertising Federation

The American Advertising Federation (AAF) established itself as the oldest national advertising trade association, representing over 40,000 professionals in the advertising industry. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The American Advertising Federation – Orlando is part of the AAF’s 4th District, encompassing chapters in Florida and the Caribbean. AAF-Orlando is comprised of two organizations: AAF-Orlando and Ad 2 Orlando. The parent organization, AAF-Orlando, gives all professionals of any age the opportunity to learn, network and help forward government initiatives that benefit the advertising community. Ad 2 Orlando holds the same values with a focus on younger professionals under the age of 32.