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Understanding the Millennial Workforce

October 5, 2016

More than one-in-three of today’s American workers are Millennials (the generation born between 1981 and 1996), recently surpassing Generation X to become the largest share of the American workforce (Source: U.S. Census Bureau). To recruit this generation’s top talent and drive the highest productivity, employers must understand, accept and adjust to the desires of the Millennial workforce.

The President and CMO of Frontline Performance Group (FPG), a global incremental revenue consulting firm, brought up Millennials on a panel discussion at last week’s Lodging Conference. Geoffrey Toffetti said, “Finding the right team members is the most critical aspect of building a successful brand; equally important is understanding the needs of your team and establishing the right company culture. You can have the best recruitment strategies and talent resources in the world, but if you don’t have a great culture, your recruitment energies will be wasted.”

Recruitment and retention of Millenials is a major challenge in many companies, regardless of size, market, or operational setup. Diversifying where you source candidates, fine-tuning your selection process, and re-strategizing your social media presence will enhance your candidate pool and improve your employment brand, making it more attractive to Millenials as well as other generations.