Case Studies

Hotel Front Office Upselling Case Study: How Millennium Hotel Kuwait Increased RevPAR by 6.36%

Written by Frontline Performance Group | Jan 7, 2026 10:17:52 AM

Case Study: Driving RevPAR Growth Through Hotel Front Office Upselling

The Millennium Hotel & Convention Centre Kuwait set out to elevate its hotel front office upselling performance. While the Front Office team already delivered a high standard of guest service, leadership identified an opportunity to unlock additional revenue by introducing structured, measurable front desk upselling strategies that enhanced, rather than disrupted, the guest experience.

The Solution

To support this goal, the Front Office team implemented Frontline Performance Group’s software and hotel upselling training solution. The program combined targeted coaching, real-time performance tracking, and strategic support focused on proven upselling best practices.

By aligning training with measurable outcomes, the hotel created a consistent approach to front office upselling that empowered agents to confidently identify and act on revenue opportunities while maintaining exceptional service standards.

Read more: The Best Hotel Upsell Training Programs (and why FPG leads the way)

The Results

Over three consecutive months, the hotel delivered consistent and impressive RevPAR improvement for hotels, achieving measurable gains across key revenue metrics:

  • RevPAR impact (Room Only): +4.47%

  • RevPAR impact (All Products): +6.36%

These results exceeded internal benchmarks and demonstrated the tangible impact of a structured hotel front office upselling program.

In just one month (October 2025), top-performing agents generated significant incremental revenue:

  • Agent A: KWD 1,179.98 ($3,844.35)

  • Agent B: KWD 975.78 ($3,181.81)

  • Agent C: KWD 792.97 ($2,588.48)

Beyond Revenue: Performance, Motivation and Guest Experience

The program also delivered broader operational benefits, including:

  • Real-time performance feedback and increased motivation

  • Recognition for top performers

  • Strong alignment between guest satisfaction and incremental revenue growth

Sherif Hosny, Director of Rooms, led the initiative with a focus on engagement, accountability, and continuous improvement.

“Over three consecutive months, through active participation in the FPG upselling program, our team achieved significant growth and made a notable impact on our revenue metrics. The collective effort boosted RevPAR while improving overall front office performance and exceeding our benchmarks.”

A Model for Sustainable Revenue Growth

The Millennium Hotel & Convention Centre Kuwait’s success demonstrates how hotel front office upselling, supported by structured training and performance insights, can drive measurable RevPAR improvement while strengthening team engagement and guest experience. By fostering a culture of recognition and continuous development, the property improved its bottom line and reinforced its commitment to service excellence. 

Could your property be leaving money on the table? Let FPG help you find out. If you would like to find out more, you can request a free revenue assessment here.