Frontline Performance Group (FPG), a leader in hospitality technology innovation, has opened an exclusive pilot program for its highly anticipated new hotel pre-arrival solution. The pilot marks a significant step in FPG’s strategy to optimize total revenue per available room (TRevPAR), expanding its revenue platform from front desk and restaurant solutions, including CheckMax, into the pre-arrival guest journey.
The limited pilot initiative is open to selected hotel groups and independent properties, offering early access to next-generation technology while helping shape the future of pre-arrival guest engagement.
The new solution transforms the pre-arrival phase into a powerful source of guest intelligence by capturing and analyzing behavior before check-in. Unlike traditional pre-arrival tools, focused solely on immediate revenue generation, FPG’s solution surfaces valuable behavioral insights, even when guests do not make a purchase. This enables hotel teams to better understand individual preferences, deliver more personalized offers and create more relevant, timely and higher-converting engagement opportunities throughout the guest journey.
“While only a percentage of guests purchase before arrival, nearly all of them engage in some way,” added Toffetti. “That behavioral insight is incredibly valuable because it helps hotels create smarter, more personalized experiences at the moments that matter most. Our pilot partners will help shape the pre-arrival solution-of-tomorrow.”
The solution integrates seamlessly into the guest journey through email and SMS communications between booking and check-in. Guests are presented with a curated, e-commerce-style experience featuring targeted upgrade and amenity options tailored to their reservation and preferences.
“The platform also leverages RevMax, FPG’s AI-powered rate optimization engine, which analyzes global transaction data to recommend the most effective upgrade pricing based on real guest purchasing behavior, while giving hotels the flexibility to automate pricing strategies as aggressively or conservatively as they choose,” explains Toffetti.
Pilot participants will receive complimentary early access to the platform and the opportunity to collaborate with FPG ahead of the broader rollout. Participation will be limited to a select number of hotel partners globally.
“This is about helping hotels understand guests earlier, engage them more intelligently and drive stronger commercial performance across the entire guest journey.”
The platform supports both fixed-price and bid-based offers and integrates seamlessly with a wide range of property management systems, enabling hotels to automate offers and surface actionable guest insights ahead of arrival.
Applications for the exclusive pilot program are open for selected hotel groups and independent properties worldwide.