Frontline Performance Group (FPG), a leader in hospitality technology innovation, has opened an exclusive pilot program for its highly anticipated new hotel pre-arrival solution. The pilot marks a significant step in FPG’s strategy to optimize total revenue per available room (TRevPAR), expanding its revenue platform from front desk and restaurant solutions, including CheckMax, into the pre-arrival guest journey.
The limited pilot initiative is open to selected hotel groups and independent properties, offering early access to next-generation technology while helping shape the future of pre-arrival guest engagement.
“We want to work closely with a select group of partners to change how hotels understand and engage guests before they arrive,” explains Geoffrey Toffetti, CEO of FPG.
The new solution transforms the pre-arrival phase into a powerful source of guest intelligence by capturing and analyzing behavior before check-in. Unlike traditional pre-arrival tools, focused solely on immediate revenue generation, FPG’s solution surfaces valuable behavioral insights, even when guests do not make a purchase. This enables hotel teams to better understand individual preferences, deliver more personalized offers and create more relevant, timely and higher-converting engagement opportunities throughout the guest journey.
“While only a percentage of guests purchase before arrival, nearly all of them engage in some way,” added Toffetti. “That behavioral insight is incredibly valuable because it helps hotels create smarter, more personalized experiences at the moments that matter most. Our pilot partners will help shape the pre-arrival solution-of-tomorrow.”
The solution integrates seamlessly into the guest journey through email and SMS communications between booking and check-in. Guests are presented with a curated, e-commerce-style experience featuring targeted upgrade and amenity options tailored to their reservation and preferences.
“The platform also leverages RevMax, FPG’s AI-powered rate optimization engine, which analyzes global transaction data to recommend the most effective upgrade pricing based on real guest purchasing behavior, while giving hotels the flexibility to automate pricing strategies as aggressively or conservatively as they choose,” explains Toffetti.
Pilot participants will receive complimentary early access to the platform and the opportunity to collaborate with FPG ahead of the broader rollout. Participation will be limited to a select number of hotel partners globally.
“This is about helping hotels understand guests earlier, engage them more intelligently and drive stronger commercial performance across the entire guest journey.”
Key differentiators of FPG’s pre-arrival HOTEL solution
- AI-Driven Rate Intelligence: Powered by proprietary data, the platform recommends pricing based on real guest behavior and willingness to pay at time of check-in live across thousands of hotels, not just traditional revenue management inputs.
- Actionable Guest Insights: Captures both conversion and non-conversion behavior to inform personalized offers at check-in.
- Flexible Deployment Models: Available as a fully managed solution, customizable interface or embedded engine within an existing hotel technology stack.
- Seamless Guest Experience: Retail-inspired user experience designed to increase engagement and reduce friction throughout the booking journey.
The platform supports both fixed-price and bid-based offers and integrates seamlessly with a wide range of property management systems, enabling hotels to automate offers and surface actionable guest insights ahead of arrival.
Applications for the exclusive pilot program are open for selected hotel groups and independent properties worldwide.
About Frontline Performance Group: Frontline Performance Group (FPG) is a global leader in hospitality performance technology. Through its IN-Gauge platform, FPG helps hospitality companies increase incremental revenue, elevate guest experiences, and inspire high-performing teams. By combining intelligent technology with service-first coaching, recognition, and incentive programs, FPG empowers frontline employees to deliver personalized guest experiences while driving revenue. Trusted by 2,500+ hotels in 120 countries, FPG helps hospitality brands build more engaged teams, stronger guest loyalty, and lasting profitability.
For more information, visit https://frontlinepg.com/