Luxury Hotel · Ras Al Khaimah, UAE
$776,414 in incremental revenue
3.64%
Conversion rate
DeskMax
Product
01
Maximize Revenue With Hotel Upsell Software
Give front desk teams the skills and confidence to capture more upsell opportunities at check-in. Increase room upgrades, ancillary revenue, and TRevPAR with relevant recommendations delivered at the right moment.
02
Increase Guest Satisfaction
Create more memorable, personalized stays by empowering staff with natural, relevant recommendations, helping front desk teams offer the right upgrade or add-on at exactly the right moment.
03
Improve Employee Retention
Support and motivate your team with on-demand digital training, real-time performance visibility, leaderboards, gamification and instant recognition that keeps employees engaged.
Drive More Revenue From Every Check-In
Properties using hotel upsell software DeskMax typically achieve:
3–6% RevPAR growth, with some properties reaching 10%
Up to 85% GOP flow-through
Increased NOI through high-margin hotel ancillary revenue
Higher guest satisfaction scores
More engaged and motivated frontline teams
Stronger consistency in upselling performance
For a 300-room hotel, that can translate into $300,000–$400,000 in annual incremental revenue using existing inventory, staff and guests.
By improving front desk upselling execution across every shift, hotel upsell software can help properties unlock significant revenue from existing demand without increasing occupancy or adding inventory.
Candid front desk photography
+ IN-Gauge UI overlay
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Hotel Upsell Software Where Technology Meets Training
Turn every guest interaction into a revenue opportunity with DeskMax. This hotel upsell software combines technology, digital training and performance management to help front desk teams confidently recommend room upgrades, premium accommodations, and ancillary services that increase TRevPAR, and overall property profitability.
Benefits of FPG Front Desk Upselling Technology
Significant Margin Growth
Maximize the value of existing reservations by identifying and converting more upsell and cross-sell opportunities. Hotels can generate incremental revenue from existing guests while strengthening both top-line revenue and bottom-line performance.
Enhance Guest Experience
Serve, don’t sell. DeskMax hotel upsell software uses intelligent recommendations and guest insights to help associates deliver personalized offers that add genuine value to each stay, creating memorable experiences and improving guest satisfaction.
Boost Staff Engagement
Equip frontline teams with the technology, digital training and motivation they need to succeed. Performance tracking, gamification and recognition programs help drive engagement, accountability and a culture of excellence.
Generate Significant GOP
Upsell and cross-sell revenue can contribute 5–10x more gross operating profit and NOI than an additional reservation booking, helping hotels improve top- and bottom-line performance together.
Real-Time Performance Insights
Measure what matters with real-time dashboards and reporting. Gain visibility into upsell performance, conversion rates, revenue contribution, team engagement and key operational KPIs.
Consistent Results Across Property
Standardize best practices with proven workflows and integrated digital training. Help every associate deliver a consistent, revenue-generating guest experience regardless of shift, location or experience level.
Automate Revenue Optimization
Reduce manual processes with hotel upsell software that integrates seamlessly with your PMS, providing real-time inventory visibility and dynamic pricing. Front desk teams can focus on meaningful guest interactions while the platform ensures only relevant and available offers are presented.
Why Choose DeskMax For Hotel Upsell Software?
Unlike traditional upselling platforms, DeskMax is hotel upsell software that combines technology, training, and performance management in one complete solution. This integrated approach helps front desk agents confidently recommend room upgrades, premium accommodations, and enhanced guest experiences that drive incremental revenue while strengthening service quality.
By combining coaching, accountability and real-time performance insights, FPG helps hotels turn everyday guest interactions into measurable revenue opportunities.
Whether your goal is to increase hotel room upgrades, strengthen team engagement or achieve long-term hotel revenue optimization, FPG provides a scalable front desk upselling strategy designed to deliver measurable business results.
Extend Revenue Opportunities Beyond the Front Desk
Through one connected suite of products, FPG enables hotels to optimize revenue opportunities from pre-arrival to on-arrival and throughout the guest's stay.
TrevMax brings these solutions together under one connected approach to revenue performance, helping hotels identify and maximize revenue opportunities across every stage of the guest journey.
Our connected suite of AI-powered upsell technology—BookMax, DeskMax and CheckMax—helps hotels identify guest intent, personalize offers and empower frontline teams to turn more guest interactions into revenue opportunities.
From pre-arrival to on-arrival and F&B, FPG combines intelligent technology, powerful guest insights and decades of hospitality performance expertise to create more value for guests, employees and hotel operators.
Candid front desk photography
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What Is Hotel Front Desk Upselling?
Hotel front desk upselling is the process of recommending room upgrades, premium accommodations and enhanced experiences to guests during check-in. When executed effectively, hotel front desk upselling improves the guest experience while increasing TRevPAR, profitability and employee engagement.
When done successfully, it’s about more than selling a better room. It is about matching guests with experiences that enhance their stay while generating additional revenue for the property.
Hotel upsell software DeskMax transforms upselling from a one-time sales initiative into a sustainable performance culture through digital coaching, accountability and real-time performance insights.
Visibility For Every Level
Performance Views. From Property to Portfolio
DeskMax gives everyone, from front desk associates to property managers and portfolio leaders, the visibility and tools they need to improve performance.
Front Desk Associates
Give associates a clear view of their goals, performance, available upgrade opportunities, pricing guidance, and estimated incentive payouts. With the Daily Game Plan, leaderboards, and on-demand learning resources, teams know where they stand and where to focus throughout every shift.
Property Leaders
Turn performance data into action. Managers can monitor individual and team results, manage goals and incentives, review upsell transactions, recognize top performers, and focus coaching where it can have the greatest impact.
Regional & Portfolio Leadership
See performance across properties, regions, and markets in one place. Compare hotels against their goals, identify high-performing teams, spot properties that need attention, and drill down to understand what’s driving results, all using a shared view of performance.
Built to Work With Your Hotel Tech Stack
Connect DeskMax with the systems your teams already use to bring the data that matters into one performance platform. Spend less time moving between reporting tools and more time turning insights into action.
View DeskMax Integrations →Elevate Frontline Performance
Discover how hotels and hospitality groups are using DeskMax to create more structured approaches to goal setting, coaching, team communication, and frontline revenue generation. Explore selected customer stories to see how hotel teams are putting these strategies into practice and the results they’ve achieved.
Explore Hotel Case Studies →Trusted By Global Hospitality Teams
From frontline associates to property and portfolio leaders, hear from the hoteliers using DeskMax to make performance more visible, coaching more actionable and revenue generation a more consistent part of hotel operations.
Resort Property · Bali, Indonesia
$3.9M in incremental revenue
2.50%
Conversion rate
DeskMax
Product
Upscale Hotel · Doha, Qatar
$521,767 in incremental revenue
11.18%
Conversion rate
DeskMax
Product
Business Hotel · Mumbai, India
$159,555 in incremental revenue
4.83%
Conversion rate
DeskMax
Product
Luxury Resort · Kuala Lumpur, Malaysia
$2.1M in incremental revenue
1.75%
Conversion rate
DeskMax
Product
Upscale Hotel · Da Nang, Vietnam
$1.1M in incremental revenue
5.12%
Conversion rate
DeskMax
Product
City Hotel · Cairo, Egypt
$412,300 in incremental revenue
6.02%
Conversion rate
DeskMax
Product
Beach Resort · Phuket, Thailand
$1.8M in incremental revenue
3.15%
Conversion rate
DeskMax
Product
Boutique Hotel · Lisbon, Portugal
$267,900 in incremental revenue
7.44%
Conversion rate
DeskMax
Product
Airport Hotel · Frankfurt, Germany
$198,750 in incremental revenue
4.20%
Conversion rate
DeskMax
Product
Convention Hotel · Singapore
$2.6M in incremental revenue
2.88%
Conversion rate
DeskMax
Product
Heritage Hotel · Marrakech, Morocco
$345,600 in incremental revenue
8.10%
Conversion rate
DeskMax
Product
What Would Better Front Desk Performance Mean for Your Hotel?
Your front desk already has opportunities to generate incremental revenue. The DeskMax Revenue Calculator helps you estimate the potential impact of turning more of those opportunities into upgrades.
What is your frontline revenue potential?
Use our incremental revenue calculator to see how much extra revenue you can earn while using DeskMax, powered by IN-Gauge.
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Turn More Front Desk Opportunities Into Revenue
Technology is only one part of a successful hotel upsell strategy. Get practical guidance for building a more consistent approach to frontline upselling with The Modern Hotelier's Guide To Upselling That Works.
Discover how leading hotels are transforming upselling into a seamless revenue driver. This free eBook covers the common pitfalls of manual upsell programs, effective modern strategies and examples that deliver results. Why download it? Because most hotels leave revenue on the table every day.
Ready to Unlock More From Your Front Desk?
See how DeskMax brings performance tracking, goals, incentives, coaching, training, and reporting together to help your hotel build a more consistent approach to frontline performance and revenue generation. Talk to our team about your property, your goals, and what DeskMax could look like in your operation.
Request A Demo