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Trusted by the world's leading hotel brands
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Three Products, One Guest Journey

Unlock incremental revenue and maximize TRevPAR across every guest touchpoint with three AI-powered revenue engines working together in one platform.

Pre-arrival hotel upselling.

  • Increase Revenue Before Guests Arrive
  • AI-Powered Rate Optimization
  • Flexible & Seamless Deployment
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On-arrival hotel upselling.

  • Maximize Incremental Revenue
  • Increase Guest Satisfaction
  • Boost Employee Engagement
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Restaurant & bar upselling.

  • Increase Average Revenue Per Guest in Restaurants
  • Elevate the Guest Experience
  • Develop High-Performing Teams
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The Future of Hotel Upselling Software

Most hotel front desk upselling solutions focus on software alone. DeskMax combines industry-leading hotel upselling software with powerful digital training to create lasting behavior change and measurable results.

Powered by the IN-Gauge platform, managers gain greater visibility into performance while front desk teams benefit from:

Real-time upselling performance metrics
Personalized coaching opportunities
Incentive and recognition programs
Leaderboards and accountability tools
Goal tracking and performance reporting

Strengthen accountability, develop teams and optimize revenue, creating a culture where great service drives better guest experiences, ancillary revenue and sustainable RevPAR growth.

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guest + associate

On-Arrival Front Desk Upselling

Maximize Revenue at Check-In

By combining real-time technology, proven upselling strategies and frontline training, DeskMax empowers front desk associates to turn routine check-ins into powerful revenue opportunities. Whether recommending a premium room, suite upgrade, enhanced view, or exclusive amenity, teams can deliver tailored options that create value for both the guest and the hotel.

Benefits of On-Arrival Front Desk Upselling
Increase hotel room upgrade conversions
Generate more incremental revenue at check-in
Equip front desk teams with proven upselling techniques
Deliver personalized guest experiences
Improve staff confidence and engagement
Track performance and revenue opportunities in real time
Drive consistency across properties and portfolios
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Build a High-Performing Front Desk Upselling Program

Powered by IN-Gauge, DeskMax provides the visibility, coaching and performance insights needed to build a successful on-arrival front desk upselling program that delivers powerful results.

This flexible upsell platform helps hotels deliver personalized recommendations throughout the guest journey. The solution integrates with existing tech stacks to unlock incremental revenue and enhance the guest experience at scale.

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Everything You Need to Maximize
Front Desk Performance and Revenue

DeskMax, powered by IN-Gauge, gives frontline teams the tools, insights and motivation to confidently deliver personalized offers that enhance the guest experience and drive incremental revenue.

By connecting with key hotel technology, including Property Management Systems (PMS) and Point of Sale (POS) systems, DeskMax turns performance data into actionable insights, helping leaders focus teams on the KPIs that matter most, strengthen accountability and maximize revenue opportunities.

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Agent Incentive Plans

Configure and automate incentive plans for your front desk team to motivate them to meet KPIs and deliver revenue results.

Goal Setting

Automate and manage incremental revenue goals for individual agents, properties, and your entire portfolio.

Progress Tracking

View the progress of your property and front desk team against their goals and make top-down decisions.

Audit Trail

Validate every upsell your front desk team makes and provide full transparency as a result.

Product Knowledge

Understand the products and services that bring in the most revenue.

Team Communications

We don’t just help you set goals, but our monthly performance reviews make sure the ongoing measurement of your goals are progressing.

E-Learning Library

Access hundreds of skill and leadership-focused learning videos within IN-Gauge’s LMS.

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Hotel Case Studies: Proven Revenue Growth

See how FPG partners with hotels around the world to increase revenue, improve guest experiences and empower frontline teams.

View all case studies
Testimonials

Let Our Clients' Results Speak For Themselves

Upselling Experience at Grand Hyatt Singapore

“We are grateful to have FPG as our upsell partner. With their training, our team has become more skilled, confident, and effective in upselling our guests. The hotel has experienced strong growth in upsell conversion and incremental revenue generation.”

Timothy Parr
Director of Rooms — Grand Hyatt Singapore
IN-Gauge Experience at Waldorf Astoria Amsterdam

“The new IN-Gauge platform has been wonderful and extremely user-friendly. We have had such a wonderful partnership, and my team is really embracing this new change.”

Shannon Lowe
Front of House Manager — Waldorf Astoria Amsterdam
Champion Experience at Sunrise Kempinski Beijing

“As the hotel Champion and having completed the first Champion Certification-Tactical, I've not only learnt the operating essentials in running a more efficient workspace but also gained knowledge in revenue and market analysis.”

Vicky Jiang
Front Office Manager — Sunrise Kempinski Hotel Beijing

Video Testimonials

Contact us about pricing & our latest promotions*

Pricing details available upon request — contact our team to learn more.

Ask About Pricing
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Properties

Join leading hotels across the globe who are transforming service and sales at every stage of the guest journey.

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Countries

We have satisfied clients in 120+ countries including the Americas, Europe, Asia Pacific, and the Middle East.

$0B
USD in Incremental Revenue

Join our global partners who have generated a combined $2.3 Billion in incremental revenue and maximum ROI.

What is your frontline revenue potential?

Use our incremental revenue calculator to see how much extra revenue you can earn while using DeskMax, powered by IN-Gauge.

200
$200
480
$510
You could be leaving
$15,000 – $39,000
on the table monthly
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Our Result

Why Hotels Choose TRevMax

From challenges to results: see how hotels transform guest touch points and drive powerful ROI.

Luxury Hotel
Al Khobar, Saudi Arabia
$932,902
Incremental Revenue
12.78%
Conversion rate
Luxury Hotel
Bangalore, India
$255,443
Incremental Revenue
3.53%
Conversion rate
Resort Property
Bali, Indonesia
$3.9 Million
Incremental Revenue
2.5%
Conversion rate
Upscale Hotel
Chandigarh, India
$353,352
Incremental Revenue
8.85%
Conversion rate
Upscale Hotel
Da Nang, Vietnam
$1.1 Million
Incremental Revenue
5.12%
Conversion rate
Luxury Hotel
Delhi, India
$281,508
Incremental Revenue
6.15%
Conversion rate
Upscale Hotel
Doha, Qatar
$521,767
Incremental Revenue
11.18%
Conversion rate
Luxury Hotel
Jordan
$644,548
Incremental Revenue
4.14%
Conversion rate
Luxury Resort
Kuala Lumpur, Malaysia
$2.1 Million
Incremental Revenue
1.75%
Conversion rate
Business Hotel
Mumbai, India
$159,555
Incremental Revenue
4.83%
Conversion rate
Luxury Hotel
Ras Al Khaimah, UAE
$776,414
Incremental Revenue
3.64%
Conversion rate

Your Complete Roadmap to Results

Feature

A Proven Framework

With IN-Gauge as the driving engine, our framework equips each level of a hotel or hotel chain hierarchy – from above property leaders to Property General Managers to front desk agents— with a series of simple, actionable steps to drive solid sustainable results to the bottom line.

Feature

Powerful Digital Learning

Our clients are immediately set up for success upon joining through dynamic live sessions catered to General Managers, hotel leaders, and front desk agents. Additionally, IN-Gauge's powerful digital library comes with hundreds of service, sales, and leadership-focused content that can be accessed anytime to take your skills to the next level.

Feature

Champion Certification

Program leaders at your property have the opportunity to elevate their career, leadership skills, and overall impact by earning prestigious certifications that can help them stand out within your business.

Feature

Dedicated Support

A dedicated Customer Success Consultant is available to provide operational best practices and remote support during your journey to help drive results to your bottom line.

Feature

Portfolio Management

IN-Gauge's portfolio features give above-property leaders the tools and insights to track the performance and areas of opportunity of their business in real time, including control over portfolio-level performance goals.

DeskMax

Maximize incremental revenue while increasing guest satisfaction and boosting employee engagement through better guest interactions.

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CheckMax

Increase average revenue per guest while elevating the dining experience and developing high-performing teams that drive results.

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BookMax

Coming Soon

Increase pre-arrival revenue with AI-powered rate optimization that makes every guest opportunity more valuable.

Learn more

Make an Impact:
Maximize Revenue Today

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FPG is a global hospitality technology and performance company helping hotels maximize total revenue across every stage of the guest journey. By combining AI-powered upsell technology, performance analytics and proven frontline expertise, FPG helps hotels deliver more personalized guest experiences while unlocking incremental revenue and profitability.

TRevMax is the family name for its growing suite of revenue-maximizing products. Through BookMax, DeskMax, and CheckMax, hotels can identify and optimize revenue opportunities from pre-arrival to on-arrival and throughout the guest's stay, combining intelligent technology with the human interactions that make hospitality exceptional.

Founded in 1993, FPG brings decades of hospitality performance expertise to a modern technology platform built around a simple goal: help hotels turn every guest interaction into an opportunity to create more value. For the guest, the employee and the business.