Drive Brand Loyalty by Exposing Customers to New Technology
The cost of acquiring new customers is five-times more expensive than preserving your existing customer base. The vast majority of dealers overlook one of the most profitable opportunities to drive brand loyalty while generating ancillary revenue: implementing a car rental program.
Every dealer has some form of a loaner car system, but for lengthy services and repairs, the car owner typically heads to a rental car business. A temporary car (whether it’s a loaner or rental) is very influential on a consumer’s future buying decisions. If dealers do not take advantage of the opportunity to expose customers to the brand’s newest technology or class of vehicles, they face higher risk of customer defection.
Imagine how different the scenario would be if the dealer rented a brand-new, higher-technology crossover to the customer directly. Not only is the dealer making incremental revenue on the transaction, they are delivering a convenient opportunity for the customer to experience one of their latest and greatest models, without setting foot in another brand vehicle.
FPG has helped over 1,000 automotive dealerships implement their own car rental program, resulting in billions of incremental revenue dollars. Our operational expertise and proven system of best practices, proprietary software, and on-going training enables dealerships to generate exponential revenue growth, enhance the customer experience, and increase brand loyalty.
“FPG has helped our rental revenue and we now have big repeat business. Our FPG representative has done a great job teaching the agents proper procedures and keeping in touch with them on changes and potential problems.”
Brian Smith, Dealer Principal
Dick Smith Nissan
“I have been working in a management/owner’s capacity at dealerships for the past 30 years, and our FPG Senior Performance Leader is one of the best I’ve worked with. She is always at the other end of the phone to help us.”
Mort Shapiro, Vice-President / Co-Owner
“Our FPG Performance Leader has been an invaluable asset in getting our rental program up and running. Offering hands-on help both at the frontline and with myself behind the scenes.”
Justin Fortner, General Manager
Balise Nissan of Warwick
“FPG has helped us in entrepreneuring this program. I don’t think this was possible without them. We are selling more new cars, used cars, and picked up Service Gross. FPG walked us through step-by-step in the formation of a successful business plan.”
Dave Bhojwani, General Manager
Puente Hills Nissan
“The whole process was a win for the dealership. Thanks to FPG, we have substantially reduced costs associated with loss of use, recouped deductible on damaged vehicles, and continued quality control and tracking inventory on all cars and keys.”
Angela Pinarski, Payroll Administrator
John Sisson Motors
“We were previously challenged with keeping track of our vehicles and billing issues. By gaining access to FPG technology, we were able to address all of our challenges, increase our rental fleet to better serve our guests, and turn our rental program into a profit center.”
Dave Okamato, Service Director
The Brown Auto Group
“Our FPG representative helped us when the dealership went through a buy/sell. She made sure the agreement to participate in the Nissan Rental Program was signed and sent to the proper people. She followed up with the dealership and always informed us where the process was and was able to have the TDS software updated in a timely manner. We were only without our rental software for three weeks!”
Michael Villano, Service Director
Nissan Van Nuys
“My return rate improved immediately and my ROI improved 40% after implementing the FPG Program. Prior to FPG, we were challenged with an underutilized fleet, uncollected warranty payments, due to lack of submission, and inadequate management of rental units.”
Cavan Dunn, General Manager
Kelly Nissan of Lynnfield