Sell Memories and Experience for Your Fullest Revenue Potential
Unlike verticals with tangible products, the attractions industry sells memories and experiences. Though many brands offer guests a variety of options for enhanced experiences, such as express lines or meal packages, few achieve their full revenue potential.
Identifying gaps in your business
Understanding the KPIs that drive profit to your bottom line
Setting top-down goals based on proven results
Training your frontline to deliver max performance, engagement, and customer service
Theme Park Case Study
The Challenge
Our client recognized there was an opportunity to enhance the guest experience, but they did not understand how to accomplish that from a service perspective. While they altered operations and logistics, FPG was challenged with growing frontline sales capabilities.
The Solution
Increased guest engagement
Built performance capabilities across the sales organization
Improved employee satisfaction
Established career paths to retain top talent
Produced five additional engagements to drive revenue improvement and employee engagement company-wide
“We tripled performance with nothing but great coaching and reinforcement. Their method is scientifically magical. They do what they say and they create a lot of positive team momentum in doing it.”
—
Dave Gust, CEO
US Thrill Rides
Our Results
20%
Revenue Improvement
9%
Conversion Rate Improvement
>6%
Improvement in First Quarter
8%
Improvement in First Year