In F&B, every table, every check and every touchpoint counts, so finding sustainable ways to boost restaurant revenue is vital. But what is the best way to increase restaurant sales without sacrificing service quality or overwhelming your team?
The answer lies in CheckMax, performance enhancement software built specifically for restaurants and food & beverage outlets to maximize revenue, transform teams, and elevate the guest experience. Powered by AI-driven insights, CheckMax is designed to increase check averages by 5-15% and potentially double restaurant profits.
Restaurants leave revenue on the table with every single guest check. On average, that’s $15–$20 per cover in missed appetizers, desserts, wine pairings, premium upgrades, and second rounds, not because guests don’t want them, but because they were never offered.
CheckMax helps operators capture the revenue already walking through the door, increasing revenue per guest and often delivering a dramatic lift to the bottom line. It does this by teaching effective suggestive selling techniques and using automated analytics to identify trends, predict performance and drive consistency across teams.
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Why CheckMax Exists
The restaurant world is full of high expectations and tight margins, so F&B outlets need a consistent, scalable way to maximize revenue. CheckMax fills the industry’s critical gap by creating a centralized, structured and actionable sales system for F&B teams.
Developed by Frontline Performance Group and powered by its proven IN-Gauge platform, CheckMax helps managers and teams maximize per-check revenue, deliver exceptional service, and drive staff performance—all by investing just minutes a day.
Geoffrey Toffetti, CEO of Frontline Performance Group, explains: “For 30 years, FPG has partnered with hotel and car rental brands to maximize revenue. We’re bringing that same expertise to restaurants—addressing a major gap in structured sales and service training. Servers are rarely taught how to sell, influence, or ease frustration; they learn the menu, but not the guest’s mindset. CheckMax changes that.
“Room rates are declining and inflation is tightening spending. The most reliable opportunity is maximizing revenue from the guests you already have. With CheckMax and our front desk program, we’re perfectly aligned to lead the industry in driving TRevPAR.
“When servers recommend and personalize authentically, they enhance the guest experience. Confident, tailored service—like suggesting the perfect beverage pairing—raises hospitality standards and captures revenue that would otherwise be left on the table.”
The Five-Course Framework to Drive Results
CheckMax is built around five key principles:
- Emotional Connection – Build genuine rapport with guests
- Defined Sales Process – Replace improvisation with proven techniques
- Service-First Mindset – Deliver personalized, proactive hospitality
- Sales Tools – Equip teams with goal tracking and performance dashboards
- Consistency & Commitment – Drive repeatable success, not lucky breaks
Together, these components help restaurants shift from reactive service to proactive, revenue-driving hospitality.
Transform Order Takers into Revenue Drivers
One of the most impactful ways to boost restaurant revenue is by increasing average revenue per check. Yet many servers still default to simply taking orders. CheckMax changes this.
Using training modules and real-time data, servers are coached to offer high-margin upgrades, specials, and add-ons using assumptive language and authentic storytelling. This goes beyond upselling—it’s about enriching the guest experience.
Example: “Our tiramisu follows a recipe from our chef’s hometown in Florence… one bite and you’ll feel like you’re in Italy. You will love it!”
These moments aren’t sales tactics; they’re memorable, personal touches that drive higher checks and deeper guest satisfaction.
Improve Consistency, Create Memorable Service
Inconsistent service is a common pain point that erodes customer trust. CheckMax addresses this by teaching teams to anticipate needs, personalize service, and adjust pacing based on context (for example, a fast business lunch versus a lingering romantic dinner).
With bite-sized training videos and clear performance insights, staff learn to serve proactively, not just reactively. The result? Repeat guests, glowing reviews, and increased lifetime value.
Build Motivated Teams and Reduce Turnover
The restaurant industry struggles with high turnover. New hires are often thrown in with minimal structure, leading to burnout and disengagement.
CheckMax offers a solution: a platform that not only trains but also motivates and recognizes top performers.
With CheckMax, managers can:
- Set revenue goals
- Launch friendly team competitions
- Track check averages
- Celebrate wins through leaderboards and incentives
This turns your restaurant into a place where staff are excited to perform and to stay long-term.
Why F&B Managers Should Care
CheckMax isn’t about adding complexity. It’s about empowering you and your team to do what you already do—only better and more consistently.
With just a few minutes a day:
- Servers receive real-time performance data
- Managers set measurable goals and reward progress
- Entire teams align around sales, service and success
And yes, it can increase your average check size by 5–15% or more by unlocking the potential already within your current team.
Final Thoughts: What Is the Best Way to Increase Restaurant Sales?
If you’re asking this question, you’re already on the right path. The best approach combines smart technology, consistent training, and a service-driven culture and CheckMax delivers all three.
It helps you:
- Boost restaurant revenue
- Master upselling in restaurants
- Elevate guest experiences
- Improve staff engagement
- Build a scalable, repeatable system for success
CheckMax integrates with Oracle Micros Simphony, Toast, Square and Infrasys with TouchBistro and Upserve integrations coming soon. By investing minutes daily, managers can empower servers to boost revenue, guest satisfaction and performance within one quarter.
👉 Want to learn more or see CheckMax in action? Click to join the CheckMax waitlist.
Further reading:
Pre-Arrival vs On-Arrival: Which Upsell Wins
Case Study: How New World Hoiana Beach Resort Achieved a 60% Upsell Revenue Increase
Hotel Front Desk Training: How Role Play Boosts Confidence and Sales
