Case Study: Courtyard by Marriott Seminyak Bali Achieves +6% RevPAR Growth with FPG

Located in the heart of Seminyak, one of Bali’s most popular resort destinations, Courtyard by Marriott Seminyak Bali is renowned for its vibrant atmosphere and dedication to guest satisfaction. Behind the scenes, the hotel’s leadership team has been quietly redefining performance success, leveraging FPG’s data-driven platform to enhance upselling performance, motivate staff and streamline operations.  

Strong Results in 2025: A Clear Return on Partnership 

According to Rooms Division Manager Gede Wahyu Pratama, Courtyard Seminyak Bali’s team was already familiar with upselling, but FPG gave their efforts a structured and inspiring framework. “Our property was already familiar with the upselling strategy. However, what we needed was a more structured, easy to use and engaging platform that could streamline the process for our team." 

Performance Highlights (Jan–Sep 2025)  

  • +6.34% RevPAR Impact – consistent growth and revenue optimization across all segments. 
  • 64:1 ROI – demonstrating the exceptional effectiveness and scalability of FPG’s program. 
  • Proven Results – showing how the right blend of coaching, visibility, and engagement drives both financial performance and cultural transformation. 

Turning Data into Motivation  

“The platform was very handy and intuitive for our upsell champions, making it easy to implement with minimal disruption,” he said. With FPG, upselling evolved from a daily task into a performance-driven achievement. “The recognition and transparency of the system built a culture where upselling is not just a task but a proud achievement.”  

Building a Motivated, Confident Team  

The Front Desk team became increasingly proactive and confident in engaging guests. “With transparent results and clear recognition, our Front Desk team has become more confident in engaging with guests and offering upsell opportunities. They see themselves as revenue contributors, not just service providers,” Gede noted.  

Streamlined Operations and Measurable Impact  

Beyond front-line success, the IN-Gauge platform simplified back-office processes, from goal setting to incentive calculations. “Incentive calculation, auditing, reporting, and goal-setting are now streamlined and efficient, reducing manual work and increasing accuracy,” Gede shared.  

Even during a renovation period where 20% of rooms were unavailable, the team still recorded a 0.37% year-over-year growth in upselling performance, proving the program’s resilience and consistency.  

A Sustainable Culture of Excellence 

Since adopting FPG’s program in 2019, Courtyard by Marriott Seminyak Bali has combined operational efficiency, revenue growth, and team motivation into one unified system. The results speak for themselves: steady RevPAR growth, outstanding ROI, and a team culture built on pride, recognition, and continuous improvement.  

“Upselling is more than just additional revenue,” Gede reflected. “It’s about creating better guest experiences and empowering your team!”  

With a 64:1 ROI and a sustained +6.34% RevPAR impact, Courtyard by Marriott Seminyak Bali stands as a model of how data, training and motivation can transform both performance and culture.

Further reading:

Pre-Arrival vs On-Arrival: Which Upsell WinsCase Study: How New World Hoiana Beach Resort Achieved a 60% Upsell Revenue IncreaseHotel Front Desk Training: How Role Play Boosts Confidence and Sales