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FPG Acquires TSA Solutions to Become the World Leader in Driving Frontline Revenue and Performance for the hotel industry | Frontline Performance Group

April 26, 2021

Frontline Performance Group (FPG), a leader in hotel software and consulting for front desk service and revenue optimization in the Americas, today announced the acquisition of its primary competitor, TSA Solutions (Singapore, London, Dubai), to deliver the world’s largest and most comprehensive front office technology and training program. Together, the organizations represent centuries of experience working to enhance the service and revenue performance of hotels and resorts on all inhabited continents. The combined capabilities of hospitality’s two biggest revenue and performance companies represents an exciting opportunity for hoteliers.

Timing of the strategic acquisition positions the firm to provide additional levels of service and technology to its client portfolio of 1,200+ major hotels across the globe at a time when revenue optimization is a keen point of focus for properties emerging from COVID-19 struggles.

“For most hotels in today’s climate, uncovering new revenue is a lifeline. Even amidst record-low occupancy, nearly all partners who have re-engaged with our program saw tremendous lift in incremental revenue, some even exceeding 200% YOY,” said FPG CEO Geoffrey Toffetti. “Joining forces with TSA puts us both in the best position to support our valued hotel partners through this recovery period and beyond, with a truly unparalleled service-based sales program backed by the most experienced team of experts and world-class technology. Together, we will rise!”

FPG and TSA support the world’s leading hotel companies and ownership groups including Accor, Hilton, IHG, Marriott, and Radisson as well as numerous independent chains and properties.  Programs are active in over a dozen languages within every level of hotel chain, from city-center all-suite properties to luxury destination resorts.

“The leaders of both businesses have known each other personally for many years, admiring each other as worthy adversaries and actively exploring the right time that we might come together,” said David Jarvis, Managing Director, TSA. “With both businesses successfully navigating this incredibly challenging time for the industry, there was never a better time to bring the businesses together. We support properties at every service level, we provide solutions for every type of hotel property and together, we reach properties in every corner of the globe.”

FPG investor Abry Partners gladly supported this strategic decision. “The acquisition of TSA by FPG creates the most comprehensive and scalable platform for hotel and resort upgrade operations in the world,” said Tyler Wick, Partner at Abry Partners.

To show its support for the recovering hospitality industry and contribute to a successful rebound, FPG also announced the launch of an educational, informative webinar series, which will provide tactical guidance on how to maximize every guest interaction, from both a revenue and service perspective.

“We have a wealth of knowledge that can deliver meaningful value to hoteliers, and we thought ‘why not share this expertise when the industry needs it most?’” said Toffetti. This webinar series is designed to be an incredible learning opportunity for hoteliers, not a sales pitch. Our goal is that participants leave with an invaluable new-found knowledge of enhancing guest experiences and driving incremental revenue at the frontline.”

Access to this exciting series of learning opportunities will be announced on LinkedIn, so be sure to follow FPG and TSA to ensure you don’t miss out!

About FPG

As the world leader in frontline performance technology and training, FPG transforms front desk operations into profit centers for the leading hospitality, car rental and automotive brands worldwide by elevating the performance of their frontline agents, while enhancing guest satisfaction. For over 25 years, FPG has generated billions in incremental revenue for our clients through a proven system of groundbreaking technology, robust leadership coursework and certification, a vast e-learning library featuring hundreds of hospitality-focused proprietary training courses and videos and consulting support to accelerate results. The end result is higher earnings, increased property valuations, and an enhanced experience on both sides of the front desk—with engaged agents and happy guests.  Founded in 1993, FPG has been a dominant player in the Americas for car rental, theme parks and other frontline-intensive service industries.  FPG is an Abry portfolio company.

About TSA Solutions

TSA Solutions is a leader in hotel upselling solutions across the breadth of a hotel’s operations, helping hoteliers achieve measurable and sustainable increases in incremental revenue and RevPAR—capturing more than USD 200 million in annual incremental revenue, with an average ADR increase of 2 percent in front desk upselling alone. TSA’s technology, training, and performance management tools also support hotels’ efforts to increase guest satisfaction and boost personnel retention.

Founded in 1987, TSA Solutions is headquartered in Singapore and maintains operations throughout Asia-Pacific, the Middle East, Europe and North America.

About Abry Partners

Abry is one of the most experienced sector-focused private equity investment firms in North America. Since their founding in 1989, the firm has completed over $82 billion of leveraged transactions and other private equity or preferred equity placements. Currently, the firm manages over $5.0 billion of capital across their active funds.